Sugar came to us to design an ipad stand which met a number of functional requirements that their former stand could not fulfil, including the need to both swivel and have angle-adjustment to avoid glare, and have a receptacle for the loyalty program cards. Within a week we had thrashed out a round of concepts and were into detailed CAD, such were the constricted timeframes Sugar were working to. 2 rounds of Prototyping followed, with Indemic project managing the manufacturing of all components, thus delivering a complete end-to-end solution in a very short timeframe. We created a clever solution which meet the volume aspirations of Sugars business, without any up-front capital investment, whilst meeting the clients price point.