Indemic - Product Development, Taranaki, New Zealand
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Datamars - Solar Energizer

Datamars, the new owners of New Zealand based agricultural brands Tru-Test, Speedrite, Stafix and Pell, approached us to develop their portable solar energisers.

The project consisted of a thorough analysis of Speedrite’s existing products in the market to identify a set of brand language guidelines. These guidelines established a framework for the new product range. A series of concepts and prototypes were tested on our research farm to fully understand the user experience and requirements for the product.