Indemic - Product Development, Taranaki, New Zealand
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Fisher & Paykel. Integrated Fridge/Freezer

This project took an existing product from a basic refrigerator platform and through the redesign of key features and functions placed it in a more premium, designer category.  The redesign included basic changes to the user interface, designing and specifying extrusions for shelf trims and integration kits and a redesign of the door shelf.  

One of the key considerations when redesigning the user interface were the requirements of the market into which the product was to be sold.  This impacts on the language used i.e Holiday Mode vs Vacation Mode, the hierarchy of the information presented and the way in which the interface is designed from an aesthetic perspective.  Some markets like a bit of bling whilst other markets prefer subtlety.