We were fortunate enough recently to be asked to write a piece for Idealog magazine on Urban Design, in the context of small-town New Zealand. We were happy to accept the challenge, and hope our experience of living and operating a business in a small country town, serves to highlight the many forgotten nuances of Urban Design and town planning that were once prevalent and upheld by what were our borough councils, but are now largely the preserve of the cities. Lets hope we can be part of the voice for renewed enthusiasm and interest in reinvigorating small town New Zealand.
Over the last 3 weeks we have seen one of our startup clients take on the challenge of Equity Crowdfunding via local platform Alphacrowd. Equity Crowdfunding offers investors the chance to be involved with high-growth potential companies that are not of a scale suitable for listing on a more traditional platform such as the stock market, or are of a sufficiently high risk such that conventional investment is not suitable, or would dilute the company too early.
The Decibel wireless speaker by Module aims to address the entrenched problem of planned obsolescence in consumer technology products by empowering consumers with the ability to repair, upgrade, and ultimately truly own the device they purchase - rather than having the product for but a brief period of time before some component renders it unusable.
We are truly stoked to be involved with a company that has the foresight to address this fundamental issue in the way consumer products impact the world in which we inhabit. We wholeheartedly encourage anyone who feels that the way many products are consumed and discarded on this planet needs to change, to jump on board the crowdfunding campaign and help us change the way humans engage in consumerism. The barrier to entry is so low, yet the potential gain for investors, the environment, and the ecosystem of product consumption so high. Head over to Alphacrowd to invest.
We've been at this gig for a good while now, not just as Indemic, but as in-house designers in other teams around New Zealand, and previous consulting roles. It was nigh-on 5 years ago when Indemic first started that Nick was handed out his first best award for the Trublue Auto Belay.
The nature of our work here can be quite variable, from being a part of an overall development project, to taking the reigns and leading the charge. Sometimes we might be just commissioned to help validate an idea, or step through a few iterations of a prototype, other times we are shooting for a full-blown disruptor. Not often however, are we tasked with the job of taking a product from an initial concept through a full funding,marketing, branding, manufacturing, logistics and strategic process and delivering to an end customer. And it is with this we thought it high time we set the tone and established the full spectrum of capabilities that lie here within - and of course got some real skin in the game!
Our internal Malt Mechanics brand was just that. We took an early concept, created MVP, got a bunch of paid-up users on-board, tested, iterated and redesigned our way to a finished product. We developed a brand and a social media following along the way, and then took the plunge into crowdfunding via kickstarter to see whether the thing had real legs - and it did. We ran it lean all the way through, validated our ideas with our end users and used the power of design strategy to drive our overall offering, message and produce a compelling brand that our end-users love. It was an incredible mountain to climb, as all the while we still had to keep the kids fed and watered. BUT, how good does it feel to have recognition from our peers that the effort wasn't all in vain? Bloody good we say!
Cheers @bestawards and the NZ design community, we are in fine company indeed!
I'm rather partial to settling down to a platter of cheese and crackers and a good glass of wine to while away a Saturday afternoon, though these days with two kids in tow it is something of a rarity! Thankfully these crackers are just as delicious on their own, eaten on the run! Made with toasted walnuts (good for the heart and brain and rich of antioxidants), and oats (a great source of protein and fibre) they are deliciously nutty with a crunchy crumb to them that makes them impossible to resist!
Since writing this recipe I have been dreaming up and testing all sorts of variations on the theme.....Oat & Parmesan Crusted Spinach Tart, Avocado Chocolate Mousse in Almond & Oat Tart Shells, Coconut & Oat Biscuits. Watch this space!
I love a good doughnut as anyone who knows me will attest to, and will boldly confess to being that person at parties, hovering around the food, eating far more chips/pies/cakes than is possibly good for me. However, it is rare to find me cooking this type of fare in my own kitchen. These days my cooking can best be described as seasonal, whole food cooking. We grow as many vegetables and herbs as our little garden can muster, and I use unrefined, nutrient-dense ingredients so that I know I'm fuelling my family with the best food I can. This apple loaf is a good example of something I might make as an afternoon tea treat. Made with oats (ground up in the food processor) instead of flour it has a nutty density to it and paired with the walnuts keeps you fuller for longer. Be sure to try the loaf fried in butter and served with yoghurt and a berry compote (heat a few handfuls of frozen berries in a pot) for a decadent weekend breakfast. Happy long weekend everyone! x
For many a year oats were my breakfast go-to, mostly eaten in porridge form and sometimes soaked and turned into bircher muesli. Nowadays our breakfast repertoire has expanded to include eggs (done any which way), chia seed pudding and porridge made with alternative grains such as quinoa, millet and amaranth. As the old saying goes 'a change is as good as a holiday' and my taste buds do agree. That said I must admit that there is something particularly comforting about a hot bowl of porridge on a chilly winter morning. This version, which is made with eggs and vanilla, keeps you fuller for longer and has a custardy flavour to it which makes it deliciously tasty. Topped off with apple, walnut and raisins fried in butter this might just be your new breakfast favourite.
So if you haven't stopped by for a while - and clearly we haven't either given our last post was at the beginning of February - but you may have noticed we took the bold step of putting our money where our mouths are and launching a product via the crowdfunding platform Kickstarter....
One of the great pass-times here at Indemic is home-brewing, a passion that stemmed from student days growing up in Wellington with fine establishments such as the original Malthouse on Willis St, and Bar Bodega, serving fine ales like Emerson's Bookbinder and the rare and elusive Pink Elephant Mammouth.
I hope that wherever in the world you might be, you've had a wonderful start to 2016 and you're feeling rested and ready to welcome in a brand new year. My family, friends and I were lucky enough to spend time on the banks of Lake Rotorangi, deep in the heart of Taranaki. Without power, we cooked with fire, bathed in the lake (or in the bath built into the deck overlooking the lake) and spent our days communing with nature in the best of company. While our surrounds were basic, the food was anything but. The job of watering and feeding the troops was overseen by Celine (camp mother), who is a formidable cook. She whipped up great batches of breakfast whitebait fritters for the bleary-eyed masses, lovingly tended to great slabs of meat perfectly slow-cooked all day over hot coals and saw to the fact that vessels were never empty. Needless to say, it was a memorable way to see in the new year.
First off, a big happy new year to all! We are looking forward to an awesome start to the year and have a bunch of amazing projects kicking off, and have even moved into a new office of our own, all grown-up like!
Our big news though, is.....
So we were interviewed by Channel Magazine last month, a local rag here in Auckland with a circulation of around 25k people. Thanks Bridget for taking the time to find out a little about us, we feel a bit spesh! For those who missed it, or aren't local, check out the article here.
If buying for the sake of buying just doesn't sit well with you then get into the kitchen this Christmas and whip up a batch of something extra special for the extra special people in your life. This Red Pepper Jam is really easy to make, looks the part (the perfect shade of Christmas red) and is irresistibly good. They'll be asking for it again next year!
Yip, that's me sitting right next to Fleur Sullivan of Fleur's Place (famously Rick Stein's favourite place to eat) and Giulio Sturla of Roots Restaurant, named New Zealand's best restaurant this year! Together we judged food entries at the Egmont A&P show in Hawera. A wonderful opportunity to rub shoulders with some of New Zealand's best foodies - lucky me!
Right now there are two things I find it difficult to pass by on the supermarket shelves. Strawberries and asparagus. While still a little pricey and not yet at their sweetest the strawberries don't always make it into the shopping basket. The asparagus on the other hand without fail always do. More-and-more I find we are eating asparagus raw and it is just delicious. Make sure you buy unblemished, crisp bunches, the smaller the spears the better (sweeter and less woody). This recipe for asparagus salad is quick and easy and will convert even the most staunch of asparagus-haters!
Through these posts I get to satisfy many of my creative outlets; cooking, styling, photography and writing. I am better at some than I am others and if I am honest with myself it is the writing that tends to stall my blogging. I am inclined to be more flowery with my prose than I probably should be, a little too self-indulgent. With this in mind this post is going to be a short one. Get to the supermarket, get these ingredients in your trolley and makes these delicious wee treats - they may just become a pantry staple.
We think its fair to say that growing up in New Zealand has brought us a fairly unparalleled connection to the natural world and the environment we inhabit, and certainly as one gets older, wiser or just plain looks around we can only but hope that our own contribution is doing all it should.
One of our philosophies here at Indemic is just to have a go, see what happens. You'll either get the result you expected, or you won't - either way we come away enriched from the experience, and of course, armed with the knowledge to proceed. Learning First Product Development - apparently, if you're one for acronyms...
There is a tiny place on the west coast of New Zealand not far north of Raglan which holds a special place in my heart. A good friend of mine calls this place home and for close to 20 years now I have been fortunate enough to be able to escape the big, bad city and spend whole weekends there free of the intrusions of the digital world. Time slows, shoulders drop and days are spent unhurriedly, eating good food, taking in the fresh air, riding horses, walking through pockets beautiful native bush, all in wonderful company.
From time to time it can be a difficult sell getting clients across the line on laying good front-end foundations to a project, and letting us as designers do what we do best - getting to the coal-face in order to understand if the problem we are solving is the right one.