Indemic - Product Development, Taranaki, New Zealand


Developing a new product is often only half the what is required to get an idea into market. Below are some helpful resources we use on on our internal business ventures and many of the projects that come through our doors.

Design Thinking


Design thinking is a process of creative problem solving. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Business Model

Image by JAM

Image by JAM

The social lean canvas provides a structure that allows you to break your idea down into its key parts and evaluate where the risks and assumptions are. It’s important to identify the risks and assumptions as they are the things that are most likely to get in the way of your venture succeeding. The more you can reduce risk before launch, the better your chances are of building a social enterprise that will survive.

Story Telling by Storytech


Whether you’re trying to communicate an idea, start a brand, or market to customers, being able to articulate your ideas in a way that’s clear, concise and compelling is critical to growth.

Who are you? What do you do? How is it different? Why do you do it? Why should people care?