At Indemic we believe design is not just a process, its an action. That by taking the necessary steps, learning from the process of doing, and feeding this back again, the end result will, if undertaken with care, be one that greatly enriches the experiences of people and ultimately solve wicked problems. Design at its heart is part art and part science; the use of hypothesis and testing to ensure critical parameters are tested to ensure success. At this, we are masters - go on, challenge us.

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